Lead Giant2018

Lead Giant is a team of marketing specialists that leverages Pay Per Call (PPC) advertising as an efficient marketing strategy.

Project Overview

The Lead Giant website was designed to give potential clients an immediate understanding of the company and its services. My role as a UX/UI designer was to create an engaging, user-friendly interface that effectively communicates Lead Giant's value proposition.

Research Process

1. Research

   • I began with thorough user research, including stakeholder interviews and competitor analysis, to understand the needs and preferences of potential clients. Key insights gathered from this research guided the design direction.
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2. Personas

   • Based on the research, I developed user personas representing typical clients of Lead Giant. This helped in tailoring the design to meet their specific needs and preferences.

3. Wireframes & Prototypes

   • I created several process sketches and wireframes to visualize the layout and structure of the website. These initial designs focused on simplicity and clarity, ensuring that key information was easily accessible.

Process Sketches

Design Process

1. Information Architecture

   • Developed a clear and intuitive site map to structure the content logically.
   • Ensured that the navigation was straightforward, allowing users to find information effortlessly.

2. Home Page Design

   • Designed the home page to display key information about the company prominently.
   • Implemented a modern, clean menu design for easy navigation.

3. Design Elements

   • A colour palette that reflects Lead Giant's brand identity and conveys professionalism and trust.
   • A typeface selected due to its clean and modern look, as well as to ensure readability and a cohesive aesthetic.

Lead Giant Web Design

The Lead Giant website was designed to give potential clients an immediate understanding of the company and its services. Engaging full-screen designs were created to captivate users immediately. High-quality images and bold typography highlight Lead Giant's services.

Engaging Full Screen Designs

Each page has been designed to hold unique images that represent specific goals and functions of the company. Unique interactive elements were incorporated to enhance user engagement. Animations and micro-interactions make the user experience more dynamic and enjoyable.

Final Design: Testing, Validation, Impact & Results

Each page of the website was designed to feature unique images representing the specific goals and functions of the company. The overall aesthetic was kept modern and professional, aligning with Lead Giant’s brand identity.

I conducted usability testing with a group of potential users to gather feedback on the design. Iterated on the design based on this feedback to improve user experience and address any usability issues.

The redesigned Lead Giant website successfully provided potential clients with a clear and immediate understanding of the company’s services. The modern design and interactive elements contributed to a significant increase in user engagement and positive feedback from stakeholders.