Ace It!2018

Ace It is a recruiting agency specializing in finding niche candidates for clients with specific needs. Their expertise spans Finance, Engineering, Tech Administration, Sales, and Marketing.

Project Overview

The Ace It website was designed to be a user-friendly platform for employers, recruiters, HR departments, and job seekers. My role as a UX/UI designer was to create an intuitive and seamless experience that caters to the unique needs of these diverse user groups.

Research Process

1. Research

   • I conducted extensive user research, including interviews with potential users from each target group, surveys, and competitor analysis. This research provided critical insights into the needs and pain points of job seekers and employers.

2. Personas

   • Developed detailed personas for each of the four target users, These personas guided the design process to ensure the website meets the specific needs of each user group:
     1. Job Seekers
     2. Employers
     3. Recruiters
     4. HR Departments

3. Wireframes & Prototypes

   • Created wireframes to visualize the layout and structure of the website. These wireframes focused on simplicity and accessibility, ensuring that all user types could navigate the site with ease.

Wireframes

The home page acts as a portal for 4 different target users.

Job seekers are able to creat profiles that will both give them access to custom job postings & be found by employers.

Custom job opportunities are matched to the job seeker with an easy UI to save or directly apply to the job

Recruiters and employers are given an easy infographic to learn how to maximize their online presence.

Design Process

1. Information Architecture

   • Developed a site map that logically organizes content for each user type.
   • Ensured that the navigation structure was clear and intuitive.
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2. Home Page Design

   • Designed the home page as a portal for the four different target users.
   • Included clear pathways for each user type to quickly find relevant information and resources.
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3. Design Elements

   • A professional colour palette with a primary focus on blue and green tones to convey trust and growth. Accent colours were used to highlight key actions and information.
   • Typefaces selected for headings and body with modern and clean appearance to ensure readability.

Ace It Web Design

1. User Specific Functions

   • Job Seekers:
     • Enabled profile creation that allows job seekers to access custom job postings and be found by employers.
     • Designed an easy-to-use interface for saving or directly applying to jobs.
   • Employers and Recruiters:
     • Created an infographic to help them maximize their online presence.
     • Integrated an accessible form that opens on click for referring clients or candidates.
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2. Interactive Elements

   • Implemented interactive elements to enhance user engagement, including hover effects and micro-interactions to guide users through the site.

3. 3-Step Sign-Up Process

   • Designed a simplified 3-step sign-up process for job seekers to create profiles and find jobs tailored to their skills.
   • Ensured the process was straightforward and user-friendly, reducing barriers to entry.

Final Design: Testing, Validation, Impact & Results

The final design accommodates four different kinds of users, each with tailored functionalities and an intuitive interface. The home page and subsequent sections are designed to be easily navigable, ensuring a seamless user experience.

1. Testing and Validation

   • I conducted usability testing with representatives from each target user group. Collected feedback and iterated on the design to address any usability issues and improve the overall user experience.

2. Impact and Results

   • The redesigned Ace It website successfully provided a streamlined and efficient platform for job seekers, employers, recruiters, and HR departments. The user-centric design and interactive elements significantly improved user engagement and satisfaction.