Upshelf2022-2024

Upshelf helps users master their digital shelf with powerful and intuitive analytics. By leveraging AI, Upshelf enables users to see the big picture, pinpoint granular details, and unlock AI-powered insights to guide actions, streamline workflow, and maximize impact.

Project Overview

As a UX/UI designer at Upshelf, my primary role was to enhance the existing web app's user interface and develop new features to improve the overall user experience. This project showcases the variety of features I worked on to demonstrate the breadth of my contributions.

Research

I conducted user research, including interviews and usability testing, to gather feedback on the existing web app and identify areas for improvement. This research informed the design decisions for the new features.

Google Shopping Marketplace for Analytics

1. Feature Overview

   • Introduced analytics for the Google Shopping marketplace.

2. Design Elements

   • Designed a user-friendly interface to display key analytics for Google Shopping.
   • Integrated visual elements such as graphs and charts to help users easily interpret data.

3. Impact

   • Enabled users to track and analyze their performance on Google Shopping, providing valuable insights for optimization.

Time Period Comparison

1. Feature Overview

   • Created a new system for users to add time periods to their analytics, allowing comparisons over different durations.

2. Design Elements

   • Developed a user interface that allows users to select and compare different time periods.
   • Ensured the comparison data is displayed in an easy-to-understand format.

3. Impact

   • Empowered users to compare their performance over various time frames, aiding in trend analysis and strategic planning.

Customizable KPI Dashboard

1. Feature Overview

   • Improved the section where users can choose and arrange KPIs on their dashboard based on their importance.

2. Design Elements

   • Designed an intuitive interface for selecting and customizing KPIs.
   • Implemented drag-and-drop functionality to allow users to arrange KPIs easily.

3. Impact

   • Provided users with a personalized dashboard that highlights the most valuable metrics, enhancing decision-making.

Share of Voice Feature

1. Feature Overview

   • Introduced a new feature called Share of Voice to measure various metrics like points of sale, keywords, brands, 
and product groups, including All, Paid, and Organic metrics.

2. Design Elements

   • Designed the interface for the Share of Voice feature, ensuring it is intuitive and informative.
   • Integrated visual elements like bar charts and pie charts to represent Share of Voice data clearly.

3. Impact

   • Enabled users to gain insights into their market presence and performance across different channels, aiding in competitive analysis and strategy development.

Final Design: Testing, Validation, Impact & Results

The final design of the Upshelf web app enhancements included a refreshed UI and several new features that significantly improved the user experience. The design ensured that users could easily navigate and utilize the new functionalities to gain valuable insights and optimize their digital shelf performance.

1. Testing and Validation

   • I conducted usability testing with existing users to validate the new designs and gather feedback. Iterated on the designs based on user feedback to ensure the features met user needs and expectations.

2. Impact and Results

   • The enhancements to the Upshelf web app resulted in improved user satisfaction and engagement. The new features provided users with more powerful and intuitive tools to analyze their digital shelf performance, leading to better decision-making and increased efficiency.